Dew Mocracy
So after watching the ad for “Dew Mocracy,” it kind of made me think about the following things. Obviously, its a Mountain Dew ad, and as such is way over the top, just like every other Mountain Dew ad It depicts unbelievable situations and people performing super human acts… all with a bottle of mountain dew in their grasp. How creating a new flavor of soda somehow relates to saving humanity, well… I’m not really sure. In spite of all this, I kind of think it’s a neat idea. The soft drink business has always been an extremely lucrative one. Companies are constantly struggling to find that new flavor, or use “magic” to create a diet soda with no calories that tastes great. It’s interesting to see how they are now embracing then internet as a way of using their customers input to develop a new soda.
What I find interesting is how they expect people to come up with a distinct flavor over the internet. It looks to me like a lot of emphasis is being placed on the overall look and feel of the product, rather then what it actually tastes like. Still, it’s kind of cool being able to “create” your own soda and submit it to mountain dew to see what they think about it. I’ve always been a regular Coke kind of guy, never really cared for the cherry or vanilla flavors that seem to be a hit these days so being able to submit my input on what major soda companies should come out with next is defiantly appealing. Whether any one will really read it or not though is obviously uncertain.
